5 оценки

The business changes of digital disruption

Към уебинара
Информация за уебинара
Части
1
Времетраене
1:00:00
Ниво на умение
Начално
Език
Английски
Гост лектори
Egbert Jan van Bel
За кого е този уебинар
Medior / senior manager, entrepreneurs, consultants, lecturers… in the field of marketing, communications, sales and business development.
Какви знания трябва да имате, за да започнете този уебинар
General knowledge in the marketing field.
Какви знания ще придобиете след края на уебинара
The learning outcomes are: inspiration to unlock new disruptive ideas, opportunities or business models, and to open participants' minds to new disruptive threats. To get knowledge on the practical way to apply disruptive thinking to any situation with any team. Have overview on the range of new, disruptive product and revenue growth ideas. Learn the way to make disruption happen with less risk and more engagement with employees and customers. Get insights on the systematic way to avoid competitive surprises and disrupt them… before they disrupt you. Get acquainted with the new terms and models.
График на уебинарите
30.05.2017 17:00 EET

Описание на уебинара

Egbert Jan van Bel is author of marketing and management books. He works on daily business with research on business trends, customer behavior and marketing innovations.
In his most recent book ‘Follow that Customer’, worldwide published by the US based Racom Publishers, Egbert Jan introduces new models and methods on permission based marketing in customer oriented marketing. It’s as well a visionary as practical book full with cases and best practices.

Clients with whom Egbert have worked: Philips, Shell, Unilever, IBM, John Deere, Canon Europe, Microsoft, European Government, Akzo and loads more…

 

 

Структура на уебинара

1. The power of digital disruption in business 2. New competitors and growth hacking 3. Cases B2B and B2C 4. The Digital Customer

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