Social media like Facebook, Twitter, LinkedIn or YouTube are an indispensable part of our daily lives. But social media changes more and more for marketing professionals in social business that really needs to add value to customers and companies. In this masterclass you will acquire insight in how the use of social adds value in the value chain of your organization with as objective realizing your business or marketing objective(s). Topics: - Trends and developments in social media marketing - Context of social media & social business - Social media channels - Social media advertising - Community management - Social Media cases.
Patrick Petersen RDM MA MSc is a well-known Dutch online marketer. He graduated from the Erasmus University in Rotterdam in 1998 and studies Marketing strategy and Consumer Behaviour at the London Business School in 2015. His thesis looked at how large enterprises integrated the internet in their marketing and communication mix. Petersen has been working in online marketing ever since, and has written many books on the topic. Among these the bestsellers ‘Handbook Online Marketing’ and ‘Handbook Content Strategy’. Also he worked out different marketing models which are widely used at different Business Schools. Petersen is known for his ‘no-nonsense-with-a-smile’ approach. Petersen is the founder of SocialMedia.nl and webhost and tv-producer for web station AtMostTV.
Katalin Lengyel (21.04.2017)
It was a very basic content, including only general information about social media.